Election 2011 – The LB CityBeat (A Republican Campaign on your Dime?) Edition

The City of Long Beach-produced LB CityBeat usually runs articles like Sewer upgrades or Coming Soon: A dog walk. While scanning through the October 2011 issue (which should be in your mailbox any day now), I noticed something that was somewhat startling because it appeared to be blatantly obvious. I believe the latest issue of LB CityBeat is nothing, but a taxpayer-funded campaign for two Republicans (Thomas R. Sofield, Jr & Mona Goodman) that are up for re-election. Conveniently in your mailbox just weeks before November 8th, it heavily favors these Republican incumbents by overwhelmingly highlighting some of their recent achievements. You can see it for yourself – the numbers I’m about to show you don’t lie.

(Everybody play along with me.) Scan through the current issue of LB Citybeat (October 2011) and you will find the following names with the amount of times mentioned. (The top two are in bold.)

Thomas R. Sofield, Jr  –  9 times
Mona Goodman  –  9 times
John McLaughlin –  1 time
Michael Fagen – 1 time
Len Torres – 1 time
Charles T. Theofan  – 2 times

As you can see, is the magic number here. Sofield and Goodman equally highlighting their achievements, conveniently one month before the election. Sounds like a whole lot of campaigning to me. (Note: Each person automatically gets a ONE due to their names being on the heading. So yeah, you can say 8 is the magic number here.. but you get the idea.)

Now let’s look at the number of quotes per person. I’m counting each quote that is between a set of quotation marks. (The top two are in bold.)

Thomas R. Sofield, Jr  – 6  times
Mona Goodman  –   6 times
John McLaughlin –  zero
Michael Fagen –  zero
Len Torres –  zero
Charles T. Theofan  –  zero

As you can see, is the magic number here. Sofield and Goodman equally highlighting their achievements, conveniently one month before the election. Sounds like a whole lot of campaigning to me.

Ok, now Photo Ops. Here are the amount of times the same list of people are seen in this latest issue. (The top two are in bold)

Thomas R. Sofield, Jr  – 2 times
Mona Goodman  –  3 times
John McLaughlin –  zero
Michael Fagen –  zero
Len Torres –  zero
Charles T. Theofan  –  1 time

See a trend here? I sure do. As far as the actual content is concerned, Sure, the cleanup at the playground was great and yeah the city did a fine job with the Hurricane Irene cleanup. What about the City’s Bond rating? Didn’t we get that news already like three months ago? (see Summer Lb Citybeat) Why waste ink on something that has already been said?  For further “digging” on the City’s Bond rating, check out Shaun’s article: Whacked Out Budget Math from the City Council Majority (How’s Your Cost of Living?)

I wanted to scan the Annual City Budget to figure out how much the Lb CityBeat costs per taxpayer, but those numbers are most likely buried under PRINTING COSTS. Since the City of Long Beach produces and mails us the LB Citybeat, I can only assume that we pay for it. I would love to contact the author of LB Citybeat and ask, but I can’t even do that since there are no byline credits!!

If the author of Lb CityBeat is reading this, can you answer me the following questions: Who are you? Are all the City Council members involved with what is printed in this public newsletter?

The bottom line is this: I believe this issue of LB Citybeat is a campaign that WE paid for and it’s pathetic just how blatantly obvious it is. Unfortunately there is nothing we can do about it, besides pointing out the obvious and we would point this out, regardless of what party is involved.

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21 thoughts on “Election 2011 – The LB CityBeat (A Republican Campaign on your Dime?) Edition”

  1. from the LB website:
    “The Office of Public Relations is responsible for keeping the residents informed of upcoming events, programs and matters of public interest. Duties also include event coordination, website administration, preparation and distribution of press releases, brochures and citywide newsletters as well as the design of the official Long Beach Calendar and Summer Directory.

    Call the Public Relations Dept. at 705-7217”

    http://www.longbeachny.org/index.asp?Type=B_BASIC&SEC={AA9357FC-53CC-4471-B0F3-3AF6E8326177}

  2. Great minds think alike. I wrote the same thing when you detailed the budget “speech”. Where wee the Democrats and how much did this cost us? Could Conn. Ave have had their street repaved for this budget item?
    Transparency not needed here, who runs the Public Relations Dept.?

  3. Soon there will be a great deal more free press when the results of the NYS AG Public Corruption Units and IRS investigations of City Government Corruption is reported.

    My advice is to take some of that capital improvement fund residual and invest in new holding cells.

    – Enough is Enough

  4. Maybe I am naive but I don’t really see what is wrong with highlighting the achievements for the City Council President & Vice President in an official newsletter so LB residents can read about what they’ve been working on and have accomplished. The fact that you may not like who the Pres & Vice Pres are does not mean that what theyre working on is irrelevant.

    I will also go one step further and say bullying the public relations puppet is not a fair thing to do either. The decisions about what goes in this type of newsletter probably come from much higher above. On the PR front I’d be more inclined to question the qualifications of the chief public relations officer. Perhaps you might want to know what colleges she received her degrees from and how many managerial pr roles she served in to qualify her for this position. What is her level of expertise? That is more interesting to me.

  5. Not only should we not stop “bullying”, we should find out where Ms Giambalvo lives and publicly post it so we know if she is a resident of Long Beach

  6. Regarding an informative newsletter, how about they right about this. Where does the money go for the ice skating arena and youth ice hockey at the rec? Don’t parents pay about four grand a year for that? How much cash changes hands? How many kids are registered? Who are the parties involved? What role do city officials play in this? Isn’t there a contractor that the city brought in, in a no bid deal or was there a bid but only one bidder? Has there been an auditing, a public accounting for any of this? I wish the newsletter would tell us about this. Of course that will never happen and no one will investigate a thing. After all, this is Long Beach and it is all tied up.

  7. Regarding an informative newsletter, how about they write about this. Where does the money go for the ice skating arena and youth ice hockey at the rec? Don’t parents pay about four grand a year for that? How much cash changes hands? How many kids are registered? Who are the parties involved? What role do city officials play in this? Isn’t there a contractor that the city brought in, in a no bid deal or was there a bid but only one bidder? Has there been an auditing, a public accounting for any of this? I wish the newsletter would tell us about this. Of course that will never happen and no one will investigate a thing. After all, this is Long Beach and it is all tied up.

  8. Dod anyone ever think that Sofield and Goodman’s names appear as much as they do because they are, in fact the President and the Vice-President of the City Council! Everything doesn’t have to be a conspiracy!

    And while you’re at it, why doesn’t everyone have the courage to register with their real name. At least stand up for what you believe in!

  9. Do you have any idea what ice time costs?? We are extremely lucky to have our own arena or travel hockey costs would be more. Not saying the cost isnt expensive but its alot less than many other travel hockey teams and it pays for ice time for coaches for uniforms and for hockey tournaments. Look at other travel hockey teams costs and you will be wanted your child to play for our home town

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