The City of Long Beach-produced LB CityBeat usually runs articles like Sewer upgrades or Coming Soon: A dog walk. While scanning through the October 2011 issue (which should be in your mailbox any day now), I noticed something that was somewhat startling because it appeared to be blatantly obvious. I believe the latest issue of LB CityBeat is nothing, but a taxpayer-funded campaign for two Republicans (Thomas R. Sofield, Jr & Mona Goodman) that are up for re-election. Conveniently in your mailbox just weeks before November 8th, it heavily favors these Republican incumbents by overwhelmingly highlighting some of their recent achievements. You can see it for yourself – the numbers I’m about to show you don’t lie.
(Everybody play along with me.) Scan through the current issue of LB Citybeat (October 2011) and you will find the following names with the amount of times mentioned. (The top two are in bold.)Thomas R. Sofield, Jr – 9 times Mona Goodman – 9 times John McLaughlin – 1 time Michael Fagen – 1 time Len Torres – 1 time Charles T. Theofan – 2 times
As you can see, 9 is the magic number here. Sofield and Goodman equally highlighting their achievements, conveniently one month before the election. Sounds like a whole lot of campaigning to me. (Note: Each person automatically gets a ONE due to their names being on the heading. So yeah, you can say 8 is the magic number here.. but you get the idea.)
Now let’s look at the number of quotes per person. I’m counting each quote that is between a set of quotation marks. (The top two are in bold.)Thomas R. Sofield, Jr – 6 times Mona Goodman – 6 times John McLaughlin – zero Michael Fagen – zero Len Torres – zero Charles T. Theofan – zero
As you can see, 6 is the magic number here. Sofield and Goodman equally highlighting their achievements, conveniently one month before the election. Sounds like a whole lot of campaigning to me.
Ok, now Photo Ops. Here are the amount of times the same list of people are seen in this latest issue. (The top two are in bold)Thomas R. Sofield, Jr – 2 times Mona Goodman – 3 times John McLaughlin – zero Michael Fagen – zero Len Torres – zero Charles T. Theofan – 1 time
See a trend here? I sure do. As far as the actual content is concerned, Sure, the cleanup at the playground was great and yeah the city did a fine job with the Hurricane Irene cleanup. What about the City’s Bond rating? Didn’t we get that news already like three months ago? (see Summer Lb Citybeat) Why waste ink on something that has already been said? For further “digging” on the City’s Bond rating, check out Shaun’s article: Whacked Out Budget Math from the City Council Majority (How’s Your Cost of Living?)
I wanted to scan the Annual City Budget to figure out how much the Lb CityBeat costs per taxpayer, but those numbers are most likely buried under PRINTING COSTS. Since the City of Long Beach produces and mails us the LB Citybeat, I can only assume that we pay for it. I would love to contact the author of LB Citybeat and ask, but I can’t even do that since there are no byline credits!!
If the author of Lb CityBeat is reading this, can you answer me the following questions: Who are you? Are all the City Council members involved with what is printed in this public newsletter?