Don’t get too excited. That’s just the title of an article from the Wall Street Journal, which doesn’t really say anything new. You know the story:
- ACT 1: BMX/SKATE/MOTOX/SURF/CONCERTS
- ACT 2: Tropical Storm [Hurricane] Irene
- ACT 3: SURF
- ACT 4: BYE BYE 2012
How about 2013? From the article:Mike Matey, vice president of marketing for the surf and sport retailer, says the brand is not entirely ruling out a return to Long Beach. “Our year-one investment is being assessed. We are working to understand how much it really cost. We thought we would take a year off and regroup and decide,” he said.
The competition portion could come back in 2013, Matey said: “It’s a still a possibility. We would hope to make a decision by the end of 2012.”
Yep, nothing to see here. Move along. (Thanks Amy for sending it in!)