I walked passed the Long Beach Hotel this morning and was greeted by music blasting out of their new open bar area. LIFE! There was actually SOME LIFE coming out of this place!!! My photos below don’t do it any justice, but it actually looked really nice. Seriously! Pass by and look for yourself before you judge.
I have no idea when it will officially open, and I’m sure there will be complaints about parking along with a few “lipstick on pig” jokes, but I have to say, I am impressed. It’s a far cry from my photo journey back in August 2011 (see-Inside the Jackson Hotel: A Photographic Journey).
Of course, there are always questions:
- Will that yellow corner ‘Jackson’ sign (photo below) come down and/or be replaced with a new Long Beach Motel sign?
- Can this hotel be a viable alternative to the Allegra?
- Is there enough demand for two hotels in Long Beach in this day in age?
Improvements: Yeah, the outside still could use a makeover. A few flowery shrubs and nice landscaping will help. I know windows are so expensive, but I bet white frames would make this building look so much better; it’s just seems so dark. Those are just my opinions, but I do wish this place lots of luck. I am glad seeing another building that was vacant for so long, actually come back to life.