Superblock developer iStar Residential has been facing lots of opposition with their projects in Asbury Park, NJ. Different than the two buildings proposed here, iStar has ambitions to load this historic New Jersey beach community with townhouses galore [see: asburyparkwaterfront.com].
Steven, editor from the local blog Asbury Pulp, gave me a rundown on why so many are upset with this plan:
“The biggest issue is one part of the development: 16 townhomes along a stretch of waterfront that has long been a popular spot with surfers and fishermen – referred to as North Beach, where Deal Lake meets the ocean. Many want iStar to let the county buy this parcel at market value with Green Acres funding. But as of now, iStar still plans to build the townhomes.
Elsewhere, some feel the aesthetics and scale of proposed other buildings do not fit the character of Asbury Park. Their project here stretches along the entire boardwalk and goes several blocks in. Already, some buildings that many felt had historical value have been demolished to make way for new condo buildings. This also hasn’t been popular with a lot of people.
In some ways this is different than what we’re worried about here: The historical building on our superblock has been long gone. Aesthetically, the superblock is pretty damn ugly as it is. We do have overdevelopment fears in common. That being said, it’s interesting to see another nearby beach town deal with iStar, development and the future of their beloved community.
SBTC is a Long Beach blog, so I won’t go into the specifics of this Asbury Park/iStar opposition, but here are some of the greatest hits:
Petition Against the Bradley Cove Townhouses: We the undersigned stand in opposition to the Bradley Cove Development on the North Beach of Asbury Park as currently proposed due to its encroachment on Green Acres land, its violation of Coastal Zone Management Rules and its negative impact on environmental justice issues which include decreased access to public beaches and Green Acres land.We are in favor of the creation of an oceanfront park to preserve open space, maintain Green Acres, safeguard environmentally sensitive coastal ecosystems, and protect public access. [petition site]
Show your support & help put a stop to illegal coastal development on Asbury Park’s Waterfront. [saveasburypark.org]
[Asbury Pulp] ASBURY PARK, NJ – Some Asbury Park supporters have a clear message for iStar – and it’s not a good one. The redeveloper’s marketing ploy of placing surfboards at future residential sites along the waterfront redevelopment zone in Asbury Park – which paid off in slavish local media coverage – has backfired. Today, those boards weren’t advertising square footage. As seen in these photos, those opposed to iStar’s efforts – no doubt spurred on by its determination to proceed with oceanfront condos on Asbury’s North Beach – have a clear message for the company:
(photo from Asbury Pulp)
iStar continues to use surfboards to mark their private development sites in Asbury Park, co-opting surfing culture for corporate profits. [Save Asbury Park]
ISTAR REMOVES SURFBOARD AT BRADLEY COVE SITE – REDEVELOPER SAID BOARD WAS REPEATEDLY VANDALIZED [Asbury Park Sun]