Laurel Luncheonette & Restaurant announces renovation project. It looks awesome!

Laurel Luncheonette & Restaurant (300 W. Park Avenue) just announced they will be renovating the facade and interior of their historic diner. It looks awesome! Check out the photos and learn about the project below:

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“We are happy to officially announce that within the next few weeks, the Laurel will commence its long planned, and long awaited renovation project. And for those of you that were not aware, do not fear – the Laurel will retain its warmth, coziness and nostalgic feel of yesteryear that you have all grown to love.

We listened to you, our die-hard, loyal customers and established a steadfast directive that we abided by during the design process. We set out to create a “refreshed” eatery that still invoked the same nostalgic emotions that the Laurel seemed to magically conjure of its former neighbor, the Laurel Theater.

So we set out to find a design team that would be able to successfully design the new, while yet simultaneously retaining the old. We envisioned bringing to the forefront even more so, the fond memories of the Theater while sipping down your favorite flavor Egg Cream, or that classic malted or “Wing-ding”. This was THE critical element that we wanted to get right, no wait, – that we NEEDED to get right, and we needed to locate a design team that would be able to bring this idea to fruition.

After a long and extensive search, we were extremely fortunate to retain the talents of a company that had a long track record in creating the ambience we were looking for; that company was the award winning design team of Morris Nathanson Design (MND). MND has an extensive portfolio of restaurants, diners, resorts, hotels and cruise lines – one that transcends 40 years. Their work can be seen at many prestigious clients such as Disneyland Resorts, BB King’s Jazz Club, Johnny Rocket’s, Loews Hotel, Manhattan Diner and the list goes on and on (for more detail visit www.morrisnathansondesign.com).

And now, added to MND’s list of giants, is Long Beach’s own landmark, The Laurel! We hope you are just as excited as we are and ask for your patience and support during this upcoming construction phase. We hate to have to close the doors, but we will be forced to do so temporarily as our kitchen and bathrooms will be relocated during the process. Our ultimate goal upon reopening- to continue serving our beloved Long Beach residents and visitors for another 82 years – consecutively!

Finally, we would also like to take this moment to say, THANK YOU!! Thank you for your continued support and patronage. Since super storm Sandy, there was a question whether or not Long Beach would be able flourish yet again, let alone our quaint luncheonette. But we just want to say that all of you have been super to us, and without you, this could not be possible. You have proven that your resilience and resolve is so strong that we confidently and proudly make this investment because we owe it to you. We owe it to Long Beach; when the chips were down, you were there, and we have not forgotten and we will never forget. The Laurel is as much yours as it is ours…it is home.

And without further ado, it is our please to share with you renderings of the new Laurel (courtesy of Morris Nathanson Design). [LINK]

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