“A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. [LINK]
There has been a bit of pop-up store controversy in Long Beach this past week. Lots of restaurants/stores were hosting pop-ups all over town. They brought traffic, energy & excitement; a fun and unique shopping experience that this city so desperately needs. What’s the controversy? Some of these businesses who hosted the pop-ups didn’t have the Long Beach-required Mercantile License. So the other night a complaint was made, the cops came and several pop-ups were deflated.
It’s just so sad, in a town where we preach SHOP LOCAL. We have become a town where vacancies and nail salons rule the roost. I get it that a mercantile license is required by law, but really? Another fee? The lease between a property owner and tenant spells out exactly what’s allowed inside a store. I am not sure why our city has to even be involved with this. Can somebody please explain? Is this measly fee really that important? Just set ‘pop-up’ rules: a pop-up can’t serve cooked food, has to obey cabaret laws, etc. But a local vendor setting up a table at a local restaurant really is a big problem? WHO CARES!!! I can’t believe that this is even an issue!! I CAN’T BELIEVE I AM EVEN WRITING ABOUT THIS!!
Not every local municipality requires this type of license, by the way. The Bouy Bar in Point Lookout (town of hempstead) hosts a very popular pop-up/ ladies night on Mondays (of all nights) during the summer months. I heard the place gets jam packed. Perhaps all of our vendors should just do pop-ups in our nearby towns. Yep, keep all the fun away from Long beach as much as possible. ^o)