Do it right or don’t bother. That’s my motto when it comes to these “Long Beach Local View” videos. What videos am I talking about? Exactly.
Initiated by the City of Long Beach Economic Development Team, “Long Beach Local View” is a video series that spotlights local businesses [All the videos are here: LONG BEACH LOCAL VIEW].
I’m not complaining about the videos themselves (production is great) or the amazing businesses that are highlighted. My problem is with distribution. Most of you don’t know about these videos because the city is doing a terrible job sharing them. Posting them on the city’s Facebook page isn’t enough and it’s really not my job to seek this kinda stuff out so I can ‘SHARE’ it on my lackadaisy Facebook page. There should have been a wide distribution on the city’s part to make sure the goals of these videos are met. That did not happen. As I write this article, the views for each are as follows:
- Ocean Ride Cycling (294 views) @ 2 days old
- The Dough Hut (579 views) @ 2 weeks old
- Maritime Surf (422 views) @ 3 weeks old
- Earth Arts (355 views) @ 1 month old
- Gentle Brew Coffee Roasters (998 views) @3 months old
Maybe those views will go up after this article, but those numbers as they are is not enough considering the amount of work, production and money being put into them.
Why didn’t the city reach out to my blog or other social media sites such as Project 11561 to share these videos? Perhaps our city doesn’t like these groups and holds a grudge against us, but when you spend the money and go through the effort, you have to put all politics aside and think of the greater good. In this case, the greater good is helping all these wonderful local businesses out. The City should have reached out to every single Long Beach-related group on facebook, blogsphere, twitter, tumbr and everywhere else. Do everything you possible can to get the most amount of people to watch these videos. One simple group email. That’s all. We are all connected. USE IT! This is really just bad public relations on the city’s part because now they have me complaining about them for this zero effort.
Is this the first initiative from the Long Beach Economic Development Department or have they done something else already? It’s been almost two years and I feel like I haven’t seen them mentioned anywhere since their birth announcement (May 22nd, 2013- ECONOMIC DEVELOPMENT TEAM HITS THE GROUND RUNNING).
Like I said, this has nothing to do with the videos themselves. The production is great, the businesses are great, but with absolutely no effort to get people to watch these videos, I just see this entire initiative as a complete waste of money. Posting it on the City’s Facebook group is not enough. Do it right or don’t bother.