Depending on what blogger you follow, our city is either sprinkled with a few speckles of mud or in a over flowing mosh pit in regards to our financial state. If you follow my Nosy Neighbor postings, you all know how curious I am about my observations about town. So when I found myself stuck at the Atlantic Beach Bridge in the bleacher seat, that would be near the toll booth and not actually on the bridge where you can take a breath or two and appreciate the water or envy the yacht they’ve opened the bridge for, I noticed a sign in the toll taker’s window for Inwood golf. I thought perhaps they were having a fundraising event because why would the Atlantic Beach Bridge put up signs?
Then my keen Spidery sense heightened and I noticed more signs. The thing that goes up and down, yes it has a name but it’s hot and I’m having a Senior moment also had signage for a local realtor. Hmmmmm.
Welcome to “How Not to Raise the Tolls”. Really.
There’s actually a company that works for different municipalities around the country assisting in uniting advertisers with blank canvases. The canvas happens to be roadway areas. Ingenious!!
With budgets stretched to the limit, your state roadway agency has to make a lot of tough decisions. Well, here’s an easy one. What if you could take the assets you already have–like Safety Service Patrols, toll plazas, rest areas and bridges–and generate new sources of revenue without raising tolls?
Their web site indicates they are partnered at state and fed levels including our Nassau County Bridge Authority, NJ DOT, PA Turnpike Commission and a host of others.
So as I sat behind the mini van with the ever-annoying growing stick figures of the family and pets (another ingenious idea I didn’t think of) I remembered Anthony’s articles on how to make revenue for our City. The discreet flags on the Boardwalk lights make some revenue for the City but let’s think BIG!
I’ve yet to see the blimp this year so Snoopy maybe in financial woes as well.
I say sell our beach front rooftops for a tax break (insert sarcasm) as the helicopters pass over to Southampton and beyond advertising whatever would attract the see-er of said advertisement to the advertisee and we wouldn’t see it so few would complain. Hey I maybe on to something, someone trademark this for me!